If you'd like to pay in two installments, please email courses@emmafowlerhair.com.


Welcome to Grey Blonding

A one-day, hands-on workshop designed to teach you the modern middle ground between traditional blonding and grey blending.

 

This is NOT a grey blending course.

 

We are not teaching clients how to grow out their colour.

 

We are not aiming for silver transitions.

 

Instead, you'll learn how to create softer, dimensional blonde results that work with grey hair rather than fighting against it, for clients who still want to colour their hair with less maintence.

 

What You'll Learn

 

The Grey Blonding Framework

 

Learn exactly how I approach clients who feel:

  • Too blonde

  • Too brassy

  • Too stripy

  • Too high maintenance

And want something more natural, more expensive-looking and easier to maintain.

Consultation & Client Suitability

 

Discover:

  • Who is the perfect Grey Blonding client

  • Who is not suitable

  • How to manage expectations

  • How to position the service as a premium transformation

Placement & Colour Strategy

 

Learn:

  • How to break up strong demarcation lines

  • How to reduce the appearance of grey regrowth

  • Creating dimension without making the client feel darker

  • Toning strategies that create softness, not dullness

  • Formulation decisions and troubleshooting

Live Model Demonstration

 

See the entire process from start to finish on a live model.

 

See exactly how I analyse the canvas, make formulation decisions and create a bespoke plan for the client.

 

Hands-On Learning

 

This is a deliberately small workshop.

 

You'll have the opportunity to ask questions, get involved and gain practical experience rather than sitting at the back of a large seminar taking notes.

The Business Side

 

Creating beautiful results is only half the battle.

 

I'll also show you:

  • How to attract Grey Blonding clients

  • Messaging that speaks directly to women seeking lower maintenance colour

  • How to market the service online

  • Building a premium client journey

  • Consultation processes that increase conversions

  • Pricing and positioning for transformational colour services

 

Who Is This For?

 

This workshop is perfect for hairdressers who:

 

✓ Are seeing more clients wanting lower maintenance colour

✓ Feel stuck between traditional blonding and grey blending

✓ Want to offer more premium colour transformations

✓ Want better consultations and higher conversion rates

✓ Want to attract women who value expertise over discounts

✓ Want a service that clients return for again and again

 

Small Group. High Support.

 

Places are intentionally limited to ensure every attendee has the opportunity to ask questions, receive feedback and gain maximum value from the day.

 

If you've been looking for a modern solution for clients who don't want to be blonde anymore but aren't ready to go grey, this workshop will give you the framework, confidence and strategy to offer exactly that.


If you'd like to pay in two installments, please email courses@emmafowlerhair.com.